Case study
200 East 20th Street
A Gramercy Park penthouse, staged to feel calm, welcoming and easy to imagine living in.
- Location
- Gramercy Park, Manhattan
- Property
- Penthouse
- Scope
- Full staging, inside and out
The approach
Let the Architecture Lead
The design approach was warm and understated, allowing the architecture to lead. Every decision was made to support the space rather than compete with it.
We wanted the home to feel calm, welcoming and easy to imagine living in. The staging highlighted the natural light, the sense of scale and proportion, the connection between indoors and outdoors and the refined architectural details that give the space its character.
Room by Room
Living room
Warm and understated, so the architecture leads and the light does the rest.
Kitchen and dining
Soft, sculptural seating that keeps the open plan calm and easy to read.
Bedroom
Layered textiles and quiet color, framed by the city view.
Study
A corner desk that turns a window into a reason to stay.
Terrace
The connection between indoors and outdoors, staged as one home.
“A well-staged home doesn’t ask for attention. It simply invites you to stay.”
More Projects
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Questions
Project Questions
Does staging really help a home sell?
According to the NAR 2025 Profile of Home Staging, 83% of buyers' agents say staging helps buyers visualize a property, 49% of sellers' agents reported less time on market and 29% saw offers 1% to 10% higher on staged homes.
Will I see the design before install?
Yes. You receive a furniture layout for the entire property and rendered elevations for each room showing the exact pieces, and we install once you approve.
Where does the furniture come from?
From our own warehouse of more than 40,000 pieces of furniture and decor, with rapid access to special orders. Much of our art comes from local artists.
How do I get started?
Request a proposal with the property address and floor plan, or call 212-245-1889. One of our team members will reply within one business day.
Have a Property to Stage?
Send us the address and floor plan. One of our team members will reply within one business day.